![]() He says it's widely used not only at work, but even for extracurriculars like planning parties, trips, and even weddings. While Atlassian has traditionally made tools for developers, Trello is aimed at a much broader audience. Pryor says that Trello was able to grow to 50 million users mostly through word of mouth. It's built around the concept of Kanban, the organizational philosophy pioneered at Toyota, which posits that tasks are more manageable when broken down into their component parts. Trello started as a project at Fog Creek Software, the venerable New York City software house that's now known as Glitch. "If you think about 50 million registered users, we've become this operating system for work that people are relying on everyday to organize, collaborate, keep track of what's going on." "We're trying to take the busy work out of the way they collaborate with each other," Michael Pryor, co-founder and head of Trello at Atlassian, told Business Insider. It also introduced Templates, which can make it easier to set up one of Trello's trademark planning boards. To mark the milestone, Trello also added new features - including an automation tool called Butler, which can suggest and automatically perform certain tasks - to help make it that much easier for those users to stay organized. Now, on Wednesday, Trello says that it has 50 million users, meaning that it more than doubled. That doesn't appear to be the case at organizational app Trello, which had 19 million users in 2017, when Australian software giant Atlassian purchased it in a deal valued at $425 million. ![]() Not every software acquisition works out - sometimes, a buyer either stifles or outright kills the thing they bought, often leaving a trail of disappointed users in the wake. We talked to Trello CEO Michael Pryor about where the push for automation comes from. ![]() Both features are designed to mitigate workplace anxiety, the team says.
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